Radio mirchi case study

About Advertising in Radio Mirchi 93 FM - Pune

Its highest bid of Rs. In mid-NovemberRadio Mirchi had announced that it was entering the capital market to raise capital of Rs.

If the cost of an ad is listed as Rs for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a second Ad 5 times for 7 days, the cost would be Rs. However, the new Revenue Share Model 8 introduced by the GoI in the second phase of FM privatization raised the hopes of Radio Mirchi and it planned for a massive expansion.

Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. You can also contact us to know more about Radio Mirchi We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab.

Advertisers can rotate their ad creatives according to their requirements at the same cost. We keep total cost down and provide you with very competitive rates.

Advertisers can acquire all the ad spots of Radio station within a time frame. RJs talks about the brand while conducting the show. Minimum Ad length excepted is seconds and campaign should run at least for 1 day.

Commercial times and their rates are further classified on the following basis: Prime Time Morning Drive It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.

Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc. Where the cost incurred will be moderate.

Radio Mirchi tops in Delhi, Kolkata; Radio City in Mumbai; Big FM in Bengaluru

However, as of Septemberit had accumulated losses of Rs. Custom Search Please note: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship Roadblock: The longer the time length, the more expensive the spot airtime will cost.

It strove hard to differentiate itself in the highly competitive FM radio industry mainly through innovative marketing and promotional strategies. Introduction In FebruaryRadio Mirchi, 4 the most popular private FM radio channel in India, announced that its license bids for 32 cities, spread across the country, were successful.

The RJ spends about sec talking about the brand.

About Radio Mirchi 93 FM - Visakhapatnam

Additional Discounts on ad rates depend upon the volume of ad buying by advertisers. Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. It announced that the new radio stations would become operational by Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer.

The cost is usually the lowest. The rates are usually higher than the other slots. Advertisers can acquire all the ad spots of Radio station within a time frame.

The cost is usually the lowest. Nor is it a primary information source.

RADIO MIRCHI 1310 AM

If the cost of an ad is listed as Rs for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a second Ad 5 times for 7 days, the cost would be Rs. As a leading Radio Advertising agency in Visakhapatnam we offer the best advertising rate to our clients.

Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize.Radio Mirchi Case Study A CASE STUDY ON REDIFFUSION RADIO Rediffusion Radio: Rise and fall Two years after the Second World War, at a time where radio relied on Amplitude Modulation (AM) to broadcast, the inception of Rediffusion gave Singaporeans a whole new experience of listening to music Through cable transmission.

Access to case studies expires six months after purchase date. Publication Date: June 10, The case describes how Radio Mirchi dealt with competition in. Advertisement Options in Radio Mirchi FM, Visakhapatnam Advertisement Pricing Details of Radio Mirchi FM, Visakhapatnam Other Advertisement details.

The case traces the emergence of Radio Mirchi as a leader in the Indian FM radio industry. The case talks about the company's innovative marketing and promotional campaigns. It also describes the Government policies, vis-a-vis FM radio, and their impact on Radio Mirchi and other FM broadcasters.5/5(5).

Radio Mirchi FM Mumbai. Online FM Radio Station Mumbai offers latest bollywood Hindi songs, Marathi songs, celebrity gossip, movie review and Mirchi shows by your favourite Rjs.

Listen to your favourite music shows online.

Radio Mirchi - Spicing up the Indian Air Waves

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Radio mirchi case study
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