Business diversification Innovation for computer hardware products Stronger security against cybercrime Microsoft Corporation is primarily a software business that heavily relies on the popularity of the Windows operating system.
The SWOT Analysis is a tool for determining organizational strengths and weaknesses internal strategic factors and the threats and opportunities affecting the business external strategic factors.
What markets are declining? To identify external opportunities, threats, trends, and strategic uncertainties The SWOT Matrix helps visualize the analysis.
However, increasing international trade agreements are also a threat against Microsoft. What are significant trends and future events? Weaknesses should also be examined from a customer perspective because customers often perceive weaknesses that a company cannot see.
Intangible resources are largely invisible, but over time become more important to the firm than tangible assets because they can be a main source for a competitive advantage. This external factor is significant, considering large-scale purchases involving governmental organizations.
What tax or other incentives are being developed that might affect strategy development? Through these approaches, the company can achieve long-term growth in the computer hardware and software market.
What changes in regulation are possible? However, this technological external factor is also a threat that facilitates competition against Microsoft.
For example, the company can develop more environmentally friendly products, and increase the use of green energy in its business operations.
On the other hand, the imitability of some products is a weakness because it could reduce the strength of the Microsoft brand. Who are our customers?
What is happening externally and internally that will affect our company? What are their size and growth characteristics? Thus, the strengths in this area of the SWOT analysis of Microsoft show that the organization has strong foundations to compete against other large firms in the global industry.
For example, Microsoft experiences rising competitive rivalry with Asian firms. What are the driving forces behind sales trends? Also, when executing this analysis it is important to understand how these elements work together.
This opportunity is based on the rapid adoption of and rising demand for mobile technology. On the other hand, the stable demand for high quality customer service creates opportunities for the company to improve its customer support activities.The competitive analysis of Microsoft and its products include thecompetition that is in the marketplace.
Microsoft identifies itscompetition in categories such as computer software, computerhardware, music, online services, servers and tools andentertainment. External and Internal Environment Analysis.
Internal Environment Analysis Bharti Gupta University of Phoenix External and Internal Environment Analysis: Mayo Clinic The purpose of this paper is to analyze the External and Internal environmental factors of Mayo Clinic (MC).
An entrance sign at a Microsoft Dubai office. Microsoft Corporation’s SWOT analysis shows that the computer firm’s internal and external strategic factors point to the importance of product innovation and business diversification.
Microsoft is committed to helping the environment. Learn how we're using clean energy, resource management, and advanced materials to fight climate change. Microsoft is committed to helping the environment.
Learn how we're using clean energy, resource management, and advanced materials to fight climate change. Microsoft External Environment Analysis. CHAPTER TWO EXTERNAL ENVIRONMENT ANALYSIS At the end of this chapter, the student should be able to: 1.
Understand the processes for an environmentally conscious organization. 2.
Know the importance of SWOT analysis in analyzing both external and internal environment Microsoft provides high pay and great benefits in addition to a highly competitive work environment and thus is a magnet for high achievers. Thus, this network or ecosystem of more than 88, brilliant minds is the most important strength of the company.Download