Contemporary structures aretypically visually pleasing and traditional structures are usuallymore functional. It is characterized by lack of managerial control,trusted by employees, and it can be used to promote ones ownagenda.
Management have to identify those customers with whom they want to trade. The activities and operation of various organisational units should be properly coordinated to achieve the defined objectives. Emphasis on the needs and wants of consumers keeps the business on the right track.
Orientalism has become negative in meaning when referring to Eastern cultures and societies. The overall objectives of the firm should be the earning of profits through satisfaction of customers. On the basis of this goal, the objectives and policies of marketing and other departments should be defined precisely.
All business activities should be directed to create and satisfy the customer. Areas to research include how customers buy which marketing channels are used and what competitors are offering. Therefore, a regular and systematic marketing research programme is required to keep abreast of the market.
Having identified the target markets and developed relevant products, management must then determine the price, promotion and distribution for the product. It is the knowledge and understanding of Eastern languages, lifestyle, art, culture, value, sciences and values.
A couple of characteristics attributed to Orientalism are inscrutability, religious extremism and being backward culturally, scientifically and in technology. All marketing decisions should be made on the basis of their impact on the customer. The marketing department should develop the marketing mix which is most appropriate for accomplishing the desired goals through the satisfaction of customers.
Sales promotions includeterms like buy one get one free or one-time only offer. Since Muslims and Arabs originally come from the Eastern countries Orientalism fits here. An excellent sales person is aggressive, persistent and friendly. A career oriented sales force may be focused on the next best thingfor their career and not on meeting sales goals right now.
In order to do this effectively, they need feedback on customer satisfaction. Company focus primarily on customers needs and wants based on reliable data. Identify the main Characteristics of marketing oriented company?
Theadvantages are that they are probably highly educated andaggressive. What are the characteristics of an excellent sales person?A sales oriented organization must have a qualified sales representatives who has the knowledge of its products and be able to market its products to the general public.
A sales oriented business. Marketing-oriented organization is defined to have characteristics as having FOCUS ON CUSTOMERS and the customers are regarded as top of organization chart. Continuous analysis of the marketplace helps them to adapt, promote, and differentiate their products and service to meet customers’ needs (Enterprise automation group, accessed ).
Main characteristics of marketing oriented organisation: Marketing oriented company is that company which keeps the customer at apex by satisfying there needs and demands. They are aimed to stay nearer to the customers and far ahead than their rivals.
oriented company strives to weld together its entire organisation in a single unified and coher-ent system so that the market’s environment is appreciated and customer satisfaction is marketing oriented ones, are more likely to price their products based on the value the market accredits them.
There are three main identifying characteristics of marketing-oriented companies. First, they find out what people want. Marketing-oriented companies invest in. The marketing concept calls for a goal-oriented approach to marketing.
The overall objectives of the firm should be the earning of profits through satisfaction of customers. On the basis of this goal, the objectives and policies of marketing and other departments should be defined precisely.Download